In America, dreams come true! The Suzuki Boulevard M109R is a real dream come true for all heavyweight bikers, and it's available in the USA. It's the successor to the earlier Suzuki Intruder 1800 M, whose sales in Switzerland and Europe never really took off, which is why Suzuki discontinued the cruiser in Europe. It's great that this unique bike is still available, or rather, available again, in the USA.
I can't even say how many times I rode the Suzuki Intruder M 1800 R. Back in the day, you could buy or rent this model in Switzerland. A hefty 20,000 Swiss francs was the price tag if you wanted this dream bike, and renting motorcycles of this class has always been exorbitantly expensive in Switzerland. Price-wise, Switzerland is a real Alpine Monaco, much to the dismay of many bikers.
Intruder's sales problems in Europe
But sales of the stunning bike were sluggish in Switzerland. Several dealers complained that the Intruder series was anything but a success. The Japanese simply didn't want to embrace this Harley-style culture, let alone buy it. But from a rational perspective, that was just foolish, because the Intruder M1800 was far superior to many Harleys, especially when it came to sound – you'd be hard-pressed to find anything like it. Pressing the start button on the Suzuki and twisting the throttle unleashes a massive, beautiful biker sound, like something you'd hear on a yacht – simply phenomenal! The artfully curved exhaust pipes are responsible for this sound; their S-shape creates that deep, warm tone. With a Harley, on the other hand, you first have to install a special exhaust before you hear anything and it sounds like a true rocker bike. The Suzuki glides regally over the roads like a ship and, with its 123 hp, can develop incredible acceleration. A massive twist of the throttle and you're 500 meters ahead of the vehicle behind you in what feels like a second. Unfortunately, the shaft drive tends to jam, but that's almost typical for Suzuki. Riding the Suzuki is truly divine, but you have to admit that the 1800cc engine guzzles gas and the seemingly large tank only provides a range of 200 km. A real disaster!
It must be said that just ten years ago, Harley-Davidson was very popular in Switzerland, selling around two-thirds more bikes than today. This is because every aging, bourgeois couple feels they have to buy a motorcycle to feel free. But to feel "free," you don't need a bike; these people need in-depth psychotherapy to combat the brainwashing of Switzerland's pathologically obedient, cowardly, and hypocritical society. "Always be hypocritical and obedient like an Alpine Chinese man, and then you'll be welcome in Swiss society" is the motto so often lived by in Switzerland. Ultimately, Suzuki decided to discontinue the Intruder series, which still included a small 800cc version and a botched 1500cc model.
The dream comes true in America under “Boulevard M109R”
The land of opportunity fulfills dreams, as America is known for, and this also applies to the former Intruder, now renamed the "Boulevard M109R" for the American market. The design and engine have been completely retained; everything remains essentially the same. In 2025, the Boulevard was available in black or red; in 2026, it will be blue/black or red/black. The dream continues in the American market, and the Boulevard is also slated for release in Canada and Asia. However, it seems that Europe is the end of the line, even though, after Harley-Davidson's massive sales losses over the last 10 years – around 66% in Switzerland – Suzuki would actually have better market opportunities. Another major advantage offered by the USA is the significantly lower price. Of course, the exchange rate between the dollar and the Swiss franc also plays a role in this. Today, $1.00 costs 0.7925 Swiss francs, which means you can multiply the dollar price by 80% or 0.8, saving around 20%. With an official retail price of $15,599.00 for the Suzuki Boulevard M109R, you pay the equivalent of around 12,360.00 Swiss francs, which is roughly half the price of a Harley-Davidson Breakout, which is available for CHF 26,500.00. Of course, this also applies to Harleys from America, and then you have to add import, transport, and fees on top of that. But let's be honest, at this price of CHF 12,360.00, no buyer hesitates for even a second. So the dream can still come true, and more affordably than ever before—of course, it requires some effort, but it's possible. I can wholeheartedly recommend this wonder bike to all true cruiser enthusiasts. I'm going to look into the import situation now. Who knows, maybe I'll soon be riding a Suzuki Boulevard M109R on European roads.
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