Bütikofer Harley-Davidson Zürich feiert am Samstag, 23. September – Sonntag, 24. September das Grand Opening des neuen Standortes ZÜRICH, 12. September 2023 – Bütikofer Harley-Davidson Zürich, so lautet der offizielle Name des neuesten Harley-Davidson Standortes der...

Everything is impressive, from the access road to the parking space and the huge sales area with its endless selection. But with the service it hapert's massive. Today I made my way to Polo Motorrad in Oftringen,...

The Corona pandemic and new legislation allowing 16-year-olds to buy motorcycles drove record motorcycle sales in Switzerland in 2020-2021. Now, sales figures are falling again, including some brands falling below important thresholds. The whining...

Jakob "Jack" Bruderer (62) wants to step down after two decades at the helm of KSR Swiss GmbH and is handing over management to Sales Manager Florian Blattner (30). The company name KSR Swiss GmbH may not be particularly familiar to many motorcyclists,...

The Motofestival 2022 will be postponed by one year to 2023. The planning uncertainties in connection with the various Corona measures and their expected relaxation are to blame. The worldwide Corona pandemic has left deep marks in the event industry also in the...

Which motorcycle models - excluding scooters - had the highest growth rates in Switzerland in 2021? The models that grew the most are the winners in the battle for motorcycle customers. Find out which they are here. "Winner" is a...

After last year's sales boom for motorcycles, many had expected sales figures to level off or even show a slight setback due to increased delivery problems. However, in 2021, Switzerland is once again making significant gains unlike many...

Harley-Davidson announces the international presentation "From Evolution to Revolution" on July 13, 2021. After the new "Pan America", the American motorcycle manufacturer wants to present another completely new bike. Harley-Davidson has an existential problem. Alone...

Biker creates a calendar about national and international bike events and motorcycle events and introduces a new section for this purpose. Here interested bikers can find bike events of their brands or bike events in their region and country. Organizers who...

What we have heard more often from the bicycle industry, from which the booming e-bike business in particular has benefited, also applies to the motorcycle industry: The Corona Year 2020 helped the motorcycle industry to unimagined heights. Actually, this is not understandable. Why is the...

Established magazines are now also falling victim to the worldwide Corona pandemic. With the insolvency of Huber Verlag, various motorcycle magazines such as Bikers News, etc. went under. The publishing world has already had to cope for years with massive losses in the millions of...

At the beginning of 2021, Harley-Davidson welcomes a new employee: Kolja Rebstock has been appointed Regional Vice President EMEA (Europe, Middle East and Africa) and Managing Director of the DACH region (Germany, Austria and Switzerland). Rebstock looks back on...