Which motorcycle models - excluding scooters - had the highest growth rates in Switzerland in 2021? The models that grew the most are the winners in the battle for motorcycle customers. You can find out which ones here.
"Winner" is a big term: according to which criteria is the comparison made and the winner determined. In this case, it is about maximum growth rates, or which models were able to grow the most in percentage terms. Certainly, it can be noted that these must always be small brands, as they have the greatest growth potential. Yes, that is of course true, those who are small can still grow exponentially, those who are already large and successful no longer have the same growth potential. But that's exactly what makes the competition and the market exciting: new market players, new manufacturers, new brands that didn't exist before or pure niche players are now suddenly developing explosively. Yes, these are exactly the ones we want to get to know, because such brands also have a certain future potential and a potential for further surprises. The Motosuisse 2021 statistics provide clear information here: the following models are the winners in 2021 (the list is neither conclusive nor complete):
Brand | Model | 2021 | 2020 | Difference | Growth rate |
|---|---|---|---|---|---|
Brixton Motorcycles | Cromwell 125 | 207 | 1 | + 206 | + 20600 % |
Zontes | Tiger 125 | 680 | 6 | + 674 | + 11233 % |
Aprilia | RS 660 | 178 | 6 | + 172 | + 2866 % |
Aprilia | RX 125 | 89 | 3 | + 86 | + 2866 % |
Malaguti | RST 125 | 92 | 4 | + 88 | + 2200 % |
SWM | SM 125 R | 235 | 11 | + 224 | + 2036 % |
Betamotor | RR 125 | 177 | 23 | + 154 | + 669 % |
Bullit | Bluroc 125 | 63 | 9 | + 54 | + 600 % |
Aprilia | SX 125 | 312 | 49 | + 263 | + 536 % |
Fantic engine | TL 125 | 166 | 31 | + 135 | + 435 % |
Brixton Motorcycles | Crossfire 500 | 188 | 43 | + 145 | + 337 % |
Brixton Motorcycles Cromwell 125
Can you understand the sales success of this model? Yes, certainly, this vintage model corresponds to the trend "back to classics" and recalls Movie heroes like Steve McQueen in "Broken Chains".. And the Heidenspass with this beautiful model is already available from € 2'699 or CHF 3'990.00. Understandable that many motorcycle beginners and enthusiasts have snapped up here.
Malaguti RST 125
Malaguti combines Italian design class with a great entry-level price, as the entry-level motorcycle is already available from CHF 4,590.00. This has probably convinced many new customers to forego a motorcycle from a major brand and get hold of this Italian beauty instead.
Bullit Bluroc 125
In 2013, two Belgians started with the idea of combining the look of motorcycles from the 60s with the technology of today. The result was the brand "Bullit". The name is perhaps a reference to the 1968 film Bullit starring Steve McQueen. The vintage-look bikes are built in China. Many newcomers and vintage lovers will especially appreciate the low price of CHF 3,245.00.
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