At the beginning of 2021, Harley-Davidson welcomes a new employee: Kolja Rebstock has been appointed Regional Vice President EMEA (Europe, Middle East and Africa) and Managing Director of the DACH region (Germany, Austria and Switzerland).
Rebstock looks back on more than 25 years of experience in the automotive industry. He first worked in development and then in various management positions in sales and aftersales in Europe, Africa and Asia. Until the end of last year, he was responsible for Mitsubishi Motors' German business as CEO and Managing Director. Prior to that, Rebstock worked for Daimler AG - including as CEO of the commercial vehicle division in Australia, New Zealand and the Pacific region, and as head of sales for the German Mercedes-Benz branches.
"I'm really looking forward to the new challenge at Harley-Davidson," Rebstock confesses. "As a motorcycle fan, it is of course very special for me to work for this brand with its special aura, 118-year history and huge brand community."
"As we focus on strengthening our prioritized markets, which include EMEA and specifically the DACH region, a strong network of profitable dealers is essential to provide customers with an experience around our brand that makes it even more compelling," explained Jochen Zeitz, chairman, president and CEO of Harley-Davidson. "Kolja has considerable experience working with dealer networks and delivering a specific brand experience at the point of sale. He will lead the execution of our five-year strategic plan, "The Hardwire," during these challenging times, and his vast experience will be a tremendous asset to Harley-Davidson across EMEA." Harley-Davidson is launching "The Hardwire," its strategic plan for 2021 to 2025, to further enhance the brand's desirability and, in doing so, drive profitable growth and
to achieve an increased enterprise value.
English 
Deutsch